Initiative
Gathering Ground
Gathering Ground is not your typical farm conference — it’s a day built around hands-on workshops, practical insights, and meaningful conversations. Producers will take part in a full series of interactive sessions designed to spark ideas and strengthen their operations.
The program includes:
- Keynote Speaker:Annessa Good-Hassard(Peak Heritage Consulting Ltd.) – “Boots on the Ground: Succession at the Ground Level”
- Breakout Sessions:
- Ryan Copithorne of Cows in Control– Risk High Prices, Record High Risk: How to Manage Risk in Volatile Ag & Livestock Markets
- Marissa Lemay of Merck Animal Health– SenseHub® Cow Calf: Step Into the Future of Herd Management
- A hands-on, practical Seed Science workshop.
- Gathering Ground Gauntlet– Test your farm smarts in this fast-paced, hands-on challenge of skill, strategy, and friendly competition!
- Producer Panel:Groundbreakers: Cultivating New Paths in Agriculture– Hear from leaders in agriculture who are building businesses on and beyond the farm — from direct marketing and value-added ventures to sharing their stories online.
- Supper & Live Music:Hearty meal and performance by Dusty Goldento wrap up the day
Attached you’ll find a Gathering Ground promotional package with:
- A print and digital flyer(PDF and image formats)
- A Facebook Post SizedPNG
- A web bannerfor newsletters or websites
- Ready-to-use text blurbsfor social media and newsletters
- Direct registration link: ca/gathering-ground
How you can help share:
- Include the event in your next newsletter or social media post
- Post the flyer or banner on your website
- Publish our Press Release
- Tag @FarmingForwardand use hashtags #GatheringGround2025 #FarmingForward #AlbertaAg
- Encourage producers to register early — Early Bird $25 off per ticket until October 25 or while the first 50 tickets last!